Irish Annie's
Bill Elms Productions is one of the North West region’s premier communications companies specialising in the arts, live entertainment and ticketed events, successfully managing the marketing and PR for many high-profile events, festivals and venues.
For the touring production of ‘Irish Annie’s’, Bill Elms Productions wanted a souvenir programme that would immerse audiences in the show’s energy. The programme needed to include interviews, cast biographies, and sing-along lyrics, all while embodying the warmth, humour and spirit of Irish tradition.
- Art Direction
- Graphic Design
- Editorial Design
To create a programme that truly reflected the heart of ‘Irish Annie’s’, we turned to iconic Irish imagery and traditional pub aesthetics. The design draws on the rich visual language of Ireland; rustic textures, warm tones, and playful typography—evoking the feeling of a night filled with music, laughter, and storytelling.
We carefully structured the programme to be both informative and engaging, featuring in-depth interviews with the cast, detailed biographies, and lyrics that invite audiences to join in the fun. Every element was crafted to enhance the show experience, making the programme a must-have keepsake for the audience.
