The Agency Lab.
The Agency Lab. is an experiential marketing and events agency. From activations to powerful storytelling, they provide expertise to help their clients connect to their audience. With an extensive background working at other top agencies, the team behind The Agency Lab. wanted to embark on the journey of establishing their own company.
We were tasked by the Agency Lab. team to create a brand that made them look and feel like the established players they were rather than inexperienced newcomers to potential clients while also distinguishing themselves from the industry veterans.
During our research phase we conducted a thorough competitor analysis and it became evident that many agencies were employing a standard approach, featuring sans-serif wordmarks paired with monochromatic colour palettes.
In order to differentiate The Agency Lab. we opted to zig where others zagged. We pursued a refined colour palette and an elegant serif wordmark, we successfully crafted an identity that exudes sophistication and modernity, while still appearing established.
Since its inception in 2021, The Agency Lab. has rapidly grown a roster of well-known clients including Vision Express, Volvo and TKMaxx, fueled by a brand that instills confidence in clients and strategically positions them in the industry
